I’m doing some research on influencer marketing in 2025 and curious to hear your thoughts or experiences. We all know influencer marketing exploded over the last few years, but I’m trying to understand how the benefits are evolving this year. Is it still a reliable strategy for brands? Has it become oversaturated? Or are there new trends making it even more effective?
Some of the benefits I’m seeing mentioned include improved brand trust, more authentic content, and niche audience targeting especially with micro and nano influencers. I’ve also read that with AI tools, brands are getting better at finding influencers who align with their values and audience, which seems promising.
But I’m wondering, are engagement rates still strong? How about ROI compared to traditional PPC or SEO efforts? And is TikTok still dominating, or are we seeing a shift to other platforms?
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Great points! Micro-influencers + AI targeting = stronger ROI. TikTok’s still big, but niche platforms are rising fast with better engagement.
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I came across Open Influence marketing agency and it seems these benefits of influencer marketing 2025 are still there and we need proper direction to handle it.